The 2021 Conference
Reinventing the Mainstream 2021 Conference is a platform that demands and inspires businesses to act on their social and environmental responsibility with true and immediate materiality. The case for social agency has been proven by research and demonstrated in practice for decades, yet is far from being adopted as a mainstream business mindset. Our generation is facing cumulative crises (from climate to poverty), yet the non-discriminatory presence of COVID-19 has visibly exposed deep systemic gaps to solving them.
Reinventing the Mainstream is a call to action for business' stakeholders to fully incorporate social and environmental priorities into their strategies for success. The conference will dig deeper than the surface by bringing quantifiable ‘challenger’ examples of paths to success in specific industries. Critical discussions will be led by achieved by connecting diverse representatives across industries and organizations, including listed companies, governmental institutions, NGOs, entrepreneurs, and academics.
This is more than a conference – it’s a call to action and the time is now. #ReinventingTheMainstream #TheTimeIsNow
@ London Business School
Social impact is at the heart of London Business School, built into the fabric of academics, involvement, and careers. LBS seeks to educate the world’s future leaders who will be ethical, impactful, and mindful through its impressive faculty, Wheeler Institute for Business & Development, and active student and alumni clubs. LBS' mission is to have a profound impact on the way the world does business, and on the way, business impacts the world. We use our expertise and resources to realize the powerful potential of business to address the world’s most pressing social, environmental, and economic challenges.
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LBS’ Social Impact community has led in defining the conversations around social impact. In 2019, we organized a conference on “Invest for Good” with representatives from BlackRock, Hermes, Deloitte, UBS, and many more to demonstrate that investing for financial returns only was in the past. In 2020, our conference “Leaders for Change” created a dialogue among companies such as Levi’s Strauss & Co , Fairtrade Foundation and Unilever to bring social impact change. This year, we are pushing the boundaries further and calling the mainstream to listen – social impact needs to be a part of everyone’s fabric. #ReinventingTheMainsteam#TimeIsNow